written by Marjorie Rothstein |  

While the doom and gloom of the economic crises is creeping upward again, there may be light at the end of the tunnel for the aging boomer. Some leading edge financial pundits are finally starting to tell the truth of a downward spiral in certain sectors. One week the so-called recession is ‘getting better’ and the next, our government debt and financial situation is abysmal. Even in the City of Angels, Los Angeles, the potholes are getting deeper and there’s no one out there to fix ‘em. Unemployment rates are steadily on the incline, especially here in Hollywood.

The truth of the matter is that ageism is on the rise and no signs of letting up. Another term from wiki is jeunism, “the discrimination against older people in favor of younger ones. This includes political candidacies, commercial functions, and cultural settings where the supposed greater vitality and/or physical beauty of youth is more appreciated than the supposed greater moral and/or intellectual rigor of adulthood.” Because of the rise in unemployment, the boomer generation is feeling the brunt of this in the workforce. The generation that coined the phrase “Don’t trust anyone over thirty” is now turning sixty. Now they “don’t trust anyone under thirty” (especially if their the ones hiring and firing.)

But now, more than ever, boomer babes are fighting back. Not content to be disregarded because of increased crows feet and brow lines, they are turning to Botox and other injectables for instant relief, mood elevation, positive energy and upliftment. Perhaps this is a result of the lipstick effect? “The Lipstick Effect” was a term coined by Leonard Lauder, of Estee Lauder fame, after the Great Depression , which saw sales of cosmetics rise in the four years from 1929 to 1933. When the economy goes into a recession or a depression, the sale of small luxuries lipstick increases. But in 2008, annual lipstick sales actually dropped five per cent, according to Inside Cosmeceuticals, which tracks cosmetics purchases in the US and UK. Now, it seems, Americans – both men and women – are splurging on a more modern luxury: cosmetic injections.

Is Botox the new lipstick? “If 60 is the new 40, then Botox and the other [relatively] inexpensive injectable enhancements may become the new lipstick. 

The difference between today and the great depression is the advancement in technology. While lipstick was a quick fix remedy then, there are more options for instant satisfaction and relief. Some of the dwindling affluent are cutting back on most luxuries, except for their Botox addiction. It seems there is a shift in priorities. Instead of investing in yet another new designer label accoutrement, (e.g. Louis Vuitton bag or Jimmy Choo shoes) Botox has become de rigueur for the aging boomer babe.

Ahhh, to discover the secret of rejuvenation with an instant “liquid facelift’ that relaxes the stress lines, fills the cracks ...