written by Judith Sherven, PhD and Jim Sniechowski, PhD |  

So many people write us, explaining how guilty they feel doing anything that smacks of “ getting people to buy ” – “ getting people to spend their money .”

For Service Providers, Service Professionals this isn’t surprising since we’ve all been trained to be in Service – not in business.

But the fact is that anyone who exchanges services for money is in business. And if you are a service provider, you have all your personal expenses to cover as well as your professional expenses office rent, phone, accountant, perhaps malpractice insurance and professional dues and the list can go on and on when we include continuing education and the need to put away money for retirement.

And you’re willing to incur all those expenses because you are committed to providing your professional care to your clients and customers.

And, no matter what you’d prefer to call it, that’s a business, it or not.

And sad to say, most service providers feel guilty about marketing and selling what they do. And that must stop in order for you and for all service providers to put your gifts out into the world for the greater benefit of all – you and your clients.

Three Tips for Guilt-Free Marketing

1 – Understand, deep in your heart and soul, that people are looking for what you provide. They need what you provide and they can’t get it if you don’t make yourself your benefits known out in the

market place.

2 – The world of commerce has for too long been dominated by hard sell, money hungry trespassers on the human soul. It is long overdue that the consciousness and conscience of service providers enter the marketplace in record numbers in order to help personal transformation on an evolutionary scale.

3) As a service provider you do your clients and yourself a disservice if you are not in service to yourself as well as those you work with. Otherwise you are a poor model for whatever it is you stand for, and you cannot spread the word about your particular genius from a basis of spiritual poverty.

The spiritual challenge for all service provides is to rejoice in being in business. When you do this, you take pride in the professional growth, the increased income – and all the spiritual lessons it provides — as well as all the greater, grander benefits and opportunities you provide for your specific audience. This way you can take pride in the true service you provide and enjoy guilt free marketing when you remember that your potential customers need to know about you and what you provide — and that can only happen through your marketing!

To help you create a marketing platform that best represents who you are and what you do AND expresses your integrity and heart, Judith & Jim invite you to get their no-cost gift “How to Build Your Soft Sell Marketing Platform” http://budurl.com/platformbonus .

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